🔗 Share this article

The platform is rolling out a new feature that permits them to reduce the amount of AI-created videos appearing in their timelines. This step comes as the platform revealed that it now features in excess of 1 bn AI videos.

Trial and Implementation

This change is in a pilot phase over the coming weeks before a global release. This development coincides with a increase in content created by AI, fueled by recent content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the fastest-growing content creators on a popular video site primarily display content made by AI. A significant portion of this content is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is frequently illogical or surreal.

Our research shows that numerous viewers like content made with AI tools, ranging from AI artwork to informative clips, and we want to give people the ability to increase or decrease of that, based on their own likes,” said a company executive.

AI on the Platform

TikTok shared that there are currently 1.3 billion videos on its app tagged as made with AI. Collectively, in excess of 100 million pieces of content are submitted to the app daily, making clips made by AI a relatively small part of its complete catalog.

User Control Features

Viewers will be able to limit or boost the amount of artificial media they watch by using the “manage topic” feature in the application and choosing “AI-generated content”. Additional categories that are already be modified under the tool include politics, style, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s policies mandate content makers to tag “realistic” AI-generated content, and it bans harmful AI impersonations of public figures or emergencies. Any realistic AI video that is not labeled can be removed under its community policies.

In addition, the platform will from now on attach an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This measure is designed to help prevent users from attempting to evade the tagging system.

Responsible AI Funding

The company is also introducing a two million dollar AI literacy fund for experts and organizations to develop educational content about using AI responsibly. This program will support educational bodies dedicated to teaching coding and technology.

Moderation Strategy

The platform has justified its safety measures, amid discussion over intentions to make redundant a large number of safety staff in the UK. TikTok is set to eliminate a significant number of roles in its content moderation department in its British office, with trade unions and online safety experts voicing alarm that staff are being displaced by machine-led review.

A company official clarified that human moderation would still have a role, but AI can protect employees by removing the most distressing content prior to it is viewed by humans. The platform reported a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to intervention by its AI tools.

We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”